Consumer Analytics

Industry estimates show in-store conversion rates (percentage of visitors who take the desired action to purchase) are below 30% and dropping. This means 70% of store visitors leave without buying. Never before has there been greater competition for sales and a smarter, more connected consumer base.

The demise of physical stores has become a familiar narrative during the holiday season, but nothing could be further from the truth according to one man better positioned than most to know.

So far this holiday season, consumers are turning to their desktop PCs for shopping more than ever before.

Mobile payment is impressively rising in consumer adoption and interest, but Apple Pay is not their first or even second choice.

According to a 2015 survey of more than 1,000 U.S. adult consumers by location-based mobile platform provider Retale, 43% of respondents have previously used a mobile device, such as smartphone, tablet, or smartwatch, to make a purchase in a brick-and-mortar retail store. This is a 7% increase year-over-year compared to the 36% who reported they had used mobile payment in Retale’s 2014 study.

So far this holiday season, consumers are turning to their desktop PCs for shopping more than ever before.

According to new data from comScore, through the first 36 days of the November-December 2015 holiday season (Nov. 1 – Dec. 6), desktop spend totaled $35.36 billion. This marks a 6% increase from $33.38 billion for the equivalent period in 2014. Although rate of year-over-year growth is below the 9% previously predicted by comScore, the total figure still sets a new record.

When it comes to understanding what consumers want, one retailer stands tall above the rest.

According to a new study of 1,000 consumers from beacon marketing platform provider Swirl Networks Inc., Amazon.com holds a clear lead in knowing its customers. Fifty-six percent of consumers say that Amazon demonstrates an understanding of their individual preferences and needs on a regular basis.

Kay Jewelers is looking to leverage social media and gamification to better engage with shoppers this holiday season.

From now through Dec. 20, visitors to Kay Jewelers' social media channels will be encouraged to participate in an interactive holiday-themed memory match game for a chance to win jewelry prizes. Fans can enter the Merry Match sweepstakes for a chance to win a prize from the featured daily collection by visiting KayMerryMatch.com, registering and playing the game. One winner will be selected each day and will receive a piece of jewelry.

Retailers looking to make their in-store customer experience more appealing can take a few basic technology-enabled steps.

According to a new survey of 1,000 U.S. and Canadian consumers from iVend Retail and CitiXsys Americas Inc., 71% of respondents agree or strongly agree that shopping online is more convenient than shopping in a store, with 24% saying shopping in a store is a letdown after shopping online.