Consumer Analytics

Retailers are doing a good job online when it comes to sales, but they are failing when it comes protecting sensitive shopper data.   All of the nation’s largest retailers had multiple issues with domain security, which increases the risk of hackers impersonating a retailer's site and falsifying a checkout form to obtain a user's credit card information, according to a report by security rating firm SecurityScoreboard that exposes cybersecurity vulnerabilities across 48 of the biggest U.S holiday retailers. 

While mobile commerce flexed its muscle during Cyber Week, desktop shoppers keep representing this holiday season — and in a strong way.  

Amazon knows Thanksgiving weekend shoppers are typically bargain hunters, yet the company became increasingly less price dynamic as the weekend wore on.    That’s according to an infographic from 360pi, which examined the promotional and pricing strategies of Amazon, Walmart and Target, among others, during Thanksgiving, Black Friday and Cyber Monday.   

A Florida-based supermarket company tops J.D. Power’s 2016 U.S. Pharmacy Study.   Publix Pharmacy, the in-store pharmacy at Publix Super Markets, came out on top in the J.D. Power report, a customer satisfaction benchmark study that provides pharmacy-specific performance comparisons among brick-and-mortar pharmacies.  

Starbucks Corp. is taking its already robust mobile ecosystem to the next level.     As part of an ambitious five-year strategy that includes aggressive store expansion, the coffee giant is extending the accessibility of its mobile app with a conversational ordering system, powered by artificial intelligence.      

Beliefs that online shopping has replaced brick-and-mortar shopping are exaggerated, especially when it comes cosmetic and grooming purchases, according to a new The Harris Poll.  

Coop Italia, Italy’s largest supermarket chain, is looking to reinvent the customer experience in grocery shopping.    In collaboration with Accenture, the retailer has opened a flagship in Milan that merges the physical and digital to recreate the atmosphere of local open-air markets. Billed as the “supermarket of the future,” the store uses innovative digital solutions that provide product information, improve store navigation and engage customers.      

The Kroger Co. has tapped a tech veteran as its next chief digital officer.   The supermarket giant announced that 15-year-veteran Kevin Dougherty, 63, group VP and chief digital officer, will retire on Jan. 27, 2017. He will be succeeded by Yael Cosset, 43, chief commercial officer and chief information officer of 84.51.