Consumer Analytics

The Amazon Echo smart home device represents a potential threat to Amazon’s competitors, but sales are sales.

Amazon Echo will be available in more than 3,000 stores around the country in time for the holiday shopping season. Select locations of ABT, BJ’s Wholesale Club, The Home Depot, Staples, Sears, Brookstone, RadioShack, Fred Meyer, Fry’s, Hhgregg, P.C. Richard & Son, and R.C. Wiley will offer Echo.

Visual social media network Instagram is taking a new step toward becoming a platform for commerce.

Instagram has launched a new program called Instagram Partners that is designed to help companies advertise on the social network. Each certified partner must have expertise in at least one of three defined areas: ad tech (buying and selling ads at scale), community management (managing comments and gaining consumer insights), and content marketing (sourcing and delivering content at scale).

Single adults, a lucrative demographic that now comprises half the U.S. population, continues to be overlooked or misrepresented by U.S. marketers and retailers, according to a report by retail marketing agency TPN and market insights firm C+R Research.

The study, "Millions of Singles, Billions at Stake: The Rise of the New Independents," busts myths and stereotypes to help brands and retailers understand, engage and celebrate singles.

Pier I Imports is getting personal in its online marketing efforts, delivering individualized content to customers that is based on their previous shopping activity.

The retailer has partnered with Certona, a provider of real-time omnichannel personalization, to deliver a “hyper-personalized omnichannel experience” to shoppers.

Telehealth is coming to more users of Walgreens’s mobile app. The company has announced that it has expanded MDLive’s telehealth services through its app to users in 20 additional states — bringing the total states eligible to 25. The company also launched an updated telehealth experience within the app.

Home furnishings retailer Wayfair increased revenue and narrowed its loss in the third quarter thanks to what the company's CEO called "customer growth accelerating at a phenomenal pace."

Specialty fashion retailer Vanity is trying to make visiting its stores as rewarding an experience as possible.

Online retail sales continue to increase – both in absolute terms and as a percentage of total retail sales. The fact remains, however, that online commerce takes place in what is essentially a one-dimensional transactional venue.

Online retail sales continue to increase – both in absolute terms and as a percentage of total retail sales. The fact remains, however, that online commerce takes place in what is essentially a one-dimensional transactional venue.

Visual search, or the ability to click on an image of a product and obtain information, or even make a purchase, without typing in any words, is growing in popularity.

Retailers including Urban Outfitters are offering variations of visual search functionality, and the failed Amazon Fire smartphone essentially made the world into an Amazon showroom with an advanced virtual search tool. Considering that Pinterest has become one of the leading visually-oriented consumer sites, it’s not surprising the social platform has joined the fray.