Delivery.com steps up app experience

Delivery.com is focused on providing on-demand delivery from small, local retailers, but that doesn’t stop the company from thinking big.



Delivery.com is unveiling a new iOS app with an optimized user experience within each of Delivery.com's core categories of food, alcohol, groceries and laundry. Enhancements in the new app include visual design, customized recommendations for users, and a complementary app for Apple Watch.



Across Delivery.com's category offering, the new iOS app offers significant ordering enhancements: An intelligent recommendation engine utilizes machine learning to provide personalized suggestions based on a user's order history.



When ordering alcohol, users select from a visually rich, product-first view of inventory that mirrors the experience of shopping at a liquor store. The price compare feature in the laundry category prompts the user to build a "bag" of items for wash-and-fold, dry cleaning, and/or tailoring, and the app instantly generates estimated pricing from all available cleaners.



Users of the new iOS app continue to earn Delivery Points for every purchase, which are redeemable for delivery.com credit, charitable donations, and other rotating rewards.



"We've established such an extensive marketplace of local merchants that we had to look beyond a one-size-fits-all approach to ordering," said Jed Kleckner, CEO of Delivery.com. "Whether you're searching for the best local burger or getting your favorite six-pack delivered, we're catering to the specific needs inherent to each category, and we're doing it all in a single, streamlined app."



The new delivery.com app, currently available on iOS and coming soon for Android. Delivery.com recently partnered with WeWork to facilitate local on-demand delivery to professional workspaces. With major competitors like Amazon piloting local on-demand delivery services, Delivery.com will need to make its customer experience as convenient and rewarding as possible to stay competitive.