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Consumer Analytics

  • Specialty apparel giant cuts outlook on poor holiday

    Ascena Retail Group Inc. cut its earnings outlook as poor sales moved it into a highly promotional stance during the holiday period.   The operator of Ann Taylor, Loft, Dressbarn, Lane Bryant, Maurices and Catherines said total same-same sales declined 3.1% during the November/December period.    

  • Amazon Web Services makes new cyber-security play

    Amazon is bolstering end-user cyber-security.   The online giant’s cloud services group quietly acquired cyber security firm harvest.ai, a San Diego-based startup that uses machine learning and artificial intelligence to analyze online user behavior, according to TechCrunch.  

  • Target execs share their ‘wow’ picks from 2017 Consumer Electronics Show

    Voice-activated technology and connected devices are among the hot tech trends that caught the attention of Target executives at the annual Consumer Electronics Show in Las Vegas.   Target posted the faves of some of its executives on a blog on its website. Here’s a sampling:   

  • Amazon opening more bookstores

    New Yorkers will have a new way to browse Amazon’s best-selling book titles — in a physical store.   Later this year, the retail giant will open a bookstore at the Time Warner Center in Manhattan.   Also on the slate for 2017 is a location in Chicago, and the Boston suburb of Dedham, Mass.   Stores are also planned for Lynnfield, Mass., and Paramus, N.J.  

  • Top Baby-Boomer Shopping Habits Retailers Can’t Afford to Ignore

    Millennials grab most of the attention from brand marketers, but baby boomers still have greater disposable income and far more purchasing clout. 

  • Target Open House closed — but just for a couple of months

    Target Corp. its updating its experimental concept store in San Francisco, Target Open House, which opened in summer 2015 as a showcase for smart, “connected” home technology.    In a blog on its website, Target said Open House has closed for a significant remodel project. It will reopen to the public on Friday, Feb. 10.  

  • Be it in stores or on sites, the dollars are in the data

    We sat down with chief executives and senior managers from 20 retail real estate companies at the ICSC New York National Deal Making show in December, and each and every one had something to say about e-commerce competition. Something, but not the same thing. They fell into two groups.

    There were those who said that online retail’s magnitude was greatly overblown. They held that the media over-covered online sellers and placed them on a lofty perch not backed by the facts. They had a point.

  • BCBG Max Azria leverages analytics

    BCBG Max Azria Group leveraged analytics when it realized its static “one-size-fits-all” e-commerce site didn’t optimize the overall shopping experience, or allow it to engage with specific omnichannel shoppers.

    With a goal of personalizing the digital experience, and integrating its omnichannel journey as a whole, the women’s fashion brand added an analytics tool from Qubit. By embedding the platform’s JavaScript tags within its web pages, the technology transparently records all customer online interactions, pulling information into the cloud for reporting.

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