Consumer Analytics

While Amazon’s purchase of Whole Foods Market signifies a staggering boost in its physical store breadth, the deal is much more valuable than that.   This is according to “LandMark Insights,” a report from PlaceIQ. The study analyzed more than 165 million anonymous and opted-in mobile device signals nationwide to determine visitation patterns and audience affinities, among other metrics. These transactions were compiled over a 90-day period.   

Levi Straus is the second most patriotic brand in America. And Ralph Lauren isn't far behind.    That's according to the 15th annual Brand Keys survey of iconic American brands, which asked 4,860 consumers, balanced for age and political party affiliation, to evaluate which of 280 brands were most resonant as to ‘patriotism.’ Jeep took the top spot in the survey for the second consecutive year. (For complete listing of the 50 most patriotic brands, which includes several retailers, see end of article.)

Amazon is giving new meaning to the phrase "Christmas in July."  

With plans to expand its commitment to the health, beauty and personal care categories, Fred’s Pharmacy is stepping up its analytics strategy.   By leveraging its 15-year partnership with Nielsen, Fred’s will extend the company’s data insights and analytics services across its 601 stores in 15 states across the southeastern U.S., as well as in future stores. Specifically, the chain will be poised to step up market measurements and consumer targeting services.  

Retailers can gain huge competitive advantages in an increasingly digital marketplace by leveraging consumer insights.   That's according to “The JDA Voice of the Category Manager.” The report, from JDA Software Group, tapped nearly 100 professionals responsible for category management and merchandising activity in North America.  

When Chico’s FAS wanted to put the “customer’s voice” into the merchandise it designs, it took a bold step — and tapped social media.   

Merchants may be losing out on potential e-commerce sales due to shoppers’ concerns over the security of their information in the digital world.  

Consumer reliance on mobility throughout their shopping journey presents a huge opportunity for retailers to engage shoppers.    This is according to “Mobile Shopping: User Acquisition Trends and Benchmarks 2017,” a report from mobile app marketing provider Liftoff. The study analyzed 26.9 billion ad impressions across 4.8 million app installs between April 2016 and April 2017.