Consumer Analytics

J.C. Penney is enhancing customer benefits in its loyalty program.   The retailer is debuting a revample program that allows Sephora customers to double-dip on rewards and also allows earned points to roll over from month to month, reported the Dallas News.   

Consumer confidence remains strong, but that's not stopping retailers from worrying about the economy.   General economic conditions ranked as a top risk factor for the 9th consecutive year in an annual ranking of the top 25 risk factors by retailers, cited by 100% of respondents. Cybersecurity and regulatory concerns shared the top spot with the economy.  

A new fraud pattern is emerging.    For 84% of U.S.-based companies, EMV has lowered their fraud prevention costs. However, 52% of retailers said their card not present (CNP) losses are growing.   This is according to the “2017 Global Payments Insight Survey: Merchants and Retailers,” from ACI Worldwide and Ovum. The study tapped 1,475 payments executives globally in December, 2016 -January, 2017.   

Despite plenty of generational differences, there is one thing that shoppers of all ages put a priority on.  

For Tractor Supply Company, buy-online-pickup-in-store is proving a win-win, for both itself and its customers.    With more than 1,600 stores in 49 states, Tractor Supply is the nation's largest operator of stores dedicated to a rural lifestyle. Online and offline, it offers a wide range of merchandise, from welders and generators to an-imal care products to men and women's workwear. Stores are typically located in towns outlying major metropolitan markets and in rural com-munities.   

To be competitive, retailers must have a strong digital marketing strategy to be seen and heard, attract new customers, and build stronger relationships with existing ones. Spending on digital advertising is on the rise. In 2017, U.S. digital advertising is on pace to surpass expenditures on TV ads. Globally, more than 40% of media advertising budgets in certain markets are devoted to digital marketing, according to media company Magna.  

Affluence is out. So are the days of the mass market.    A new report projects 10 years out and reveals three fundamental principles that are shaping tomorrow's consumer packaged goods and retail industries: trust, influence and personalization. In a preview of its 2017 Global Future Consumer study, A.T. Kearney predicts the death of the scale economy that focuses on catering to affluence in favor of one driven by the influence of industry stakeholders, particularly by the hyper-connectivity of the younger generations.

There is a major disconnect between retailers and consumers when it comes to shipping expectations.    Retailers understand that consumers want free shipping. But they are challenged by and grappling with the rising costs of shipping online orders, according to “The State of Shipping in Commerce,” a report from Temando, a shipping and fulfillment software platform provider.