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Study: Repeat customers drive online success
When it comes to generating e-commerce revenue, retailers should focus heavily on customer retention.
According the fourth quarter 2015 E-commerce Quarterly report from online marketing technology provider Monetate, despite making up less than half of all e-commerce sessions (48%), returning visitors spent nearly $5.3 billion online. That figure is almost twice as much money as new visitors spent during the same timeframe ($2.7 billion).

