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Office Depot gets (virtually) real with customer experience
Office Depot Inc. is turning to virtual reality (VR) to enhance how products are displayed and merchandised in its stores.
The retailer is leveraging the ShopperMX online 3D VR platform from InContext Solutions to create engaging in-store experiences that provide customers with hyper-realistic virtual simulations. This may include virtually enhanced signage and product displays, as well as entirely new store concepts.
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Survey: Which direction is CPG spending heading?
Consumers are taking stock of their financial health and how it will affect their decisions to make CPG purchases in the coming months.
According to the new first quarter 2016 IRI Consumer Connect survey, 67% of respondents feel their financial health will improve in the next six months. As a result, CPG spending will generally improve, but shoppers have some specific needs and wants to fulfill.

