Consumer Analytics

Consumers are shopping online more than ever before, and are especially fond of one particular platform to support the activity.

According to the comScore “2016 U.S. Cross-Platform Future in Focus” report from comScore, desktop and mobile digital commerce accounted for 15% of U.S. consumer spending in the fourth quarter of 2015. This was up from 12.5% the same quarter a year earlier and also represented an all-time high percentage.

Six months after the Oct. 1, 2015 deadline for migration to the Europay, MasterCard, Visa (EMV) chip-based payment card standard, retailers and consumers are demonstrating a fast rate of adoption.

According to new data MasterCard has released on usage rates of its EMV-compliant payment cards, 67% of U.S.-issued MasterCard-branded consumer credit cards now feature chips. This represents a 51% increase in the number of consumer credit cards with chips in market since the Oct. 1, 2015 liability shift.

When it comes to what keeps retail CEOs up at night, put exchange rate volatility and over-regulation at the top of the list.

That’s according to PwC’s 19th Annual Global CEO Survey, which explores top business concerns of retail and consumer product CEOs.

Of the many different political, social and economic risks businesses face, those that concern retail sector CEOs the most are over- regulation (37% are extremely concerned), exchange rate volatility (36%), an increasing tax burden (33%), and social instability (29%).

Consumers are shopping online more than ever before, and are especially fond of one particular platform to support the activity.

According to the comScore “2016 U.S. Cross-Platform Future in Focus” report from comScore, desktop and mobile digital commerce accounted for 15% of U.S. consumer spending in fourth quarter 2015. This was up from 12.5% the same quarter a year earlier and also represented an all-time high percentage.

The plus-size market is being reenergized by a new demographic.

Teenage females in the United States are changing when it comes to the types of clothing sizes they are purchasing, according to the 2015 Women’s Special Sizes Study from The NPD Group.

Starbucks is one of the first brands to leverage a new music and entertainment media platform from PlayNetwork.

To further increase both customer and employee engagement, Starbucks can now enable partners (employees) to select in-store playlists and provide a uniquely curated listening experience for customers. The chain is using the platform in more than 7,500 U.S. stores.

When it comes to buying products, consumers are particular about who and what they trust to get advice.

According to a survey of nearly 14,000 adults conducted in early March by social retail technology provider Collective Bias, Facebook and YouTube are the most persuasive social channels for consumer purchases. About 19% of consumers find Facebook to influence their purchasing decision most, with YouTube coming in second at nearly 18%. YouTube is especially popular with men (23%) compared to women (14%).

Consumers are buying groceries online in increasing numbers, but are following specific trends.

According to a new survey of 12,000 U.S. grocery shoppers conducted by grocery retail consultancy Brick Meets Click and sponsored by SAP hybris, the percentage of U.S. consumers that have purchased groceries online in the past 30 days nearly doubled to 21% in the fourth quarter of 2015 from 11% in 2013. Forty-one percent of consumers have purchased groceries online at some point.

eBay Inc. is attempting to streamline how it serves content to consumers.

eBay has found that online shoppers follow some common patterns in proceeding from wanting a particular item to purchasing it. These patterns are driving the retailer’s new product and search-related enhancements.

Gen Z and Millennials are big on physical stores — even more so than their older counterparts.

That’s one of the findings of a new research study by insights firm iModerate in which 74% of all respondents said it is important for brands to have a physical location rather than solely selling online. Interestingly, 80% of Gen Zers and 82% of Millennials respondents said it is important, compared to 69% of Gen Xers and 65% of Boomers.