Consumer Analytics

With an eye on merging the physical and virtual shopping experience, too many retailers still struggle with how to engage shoppers pre- and post-purchase.   This was the message delivered in a new global study from Sitecore. Based on responses from 826 marketing and IT decision makers, and 414 IT partners and suppliers in 14 countries, the majority reported they do understand the importance of online commerce. However, they do not feel fully prepared for driving the growth of this channel globally.  

Yet another holiday forecast brings more good cheer to retailers.   Consumers plan to spend an average of $636 on holiday-related expenses, up 3% from what they anticipated last year, according to The NPD Group’s 2016 Holiday Purchase Intentions Survey. They are also less concerned this year about the economy spoiling their holiday fun. When asked how the state of the economy will influence holiday purchases in 2016, the 12% who said it will have a “significant impact” is down from recent years (14% in 2015, 19% in 2014).

Online shoppers that prioritize convenience for security could begin feeling the fallout.  

Intelligent lighting can help improve back-of-the-house retail operations

While a lot of emphasis is placed on optimizing the front-of-the-house retail experience, improving back-of-the-house operations can also help retailers better meet customers’ evolving expectations — and intelligent lighting systems may be the key to improving those operations.

IoT promises to deliver coveted seamless shopping experience, enterprise-wide visibility

To remain relevant in an omnichannel retailing world, brands must evolve operations to satisfy the way people shop. Armed with the Internet of Things (IoT), retailers position themselves to leverage the necessary operations to engage digitally savvy customers in an ever-changing business landscape.

Move over Black Friday.   The biggest shopping day in terms of holiday sales is expected to be Friday, Dec. 23, while the biggest day in terms of store traffic is expected to be Saturday, Dec. 17, according to RetailNext Inc. (See lists at end of story.) It’s the first time in many years that Black Friday failed to top either of the lists.    

UGG is driving a new level of engagement with loyal shoppers.   Starting today, shoppers nationwide are invited to join UGG Rewards, a loyalty program that awards shoppers with points for every purchase. The program, which was launched as a pilot among a limited customer base between September 2015 and June 2016, is now available to shoppers in-store and online throughout the United States.  

At a time when grocers are seeking ways to differentiate their e-commerce model, Natural Grocers is making a bold move just in time for Thanksgiving.   As an increasing number of shoppers are using online resources to make more informed decisions before making a purchase, Natural Grocers is launching an e-commerce service that enables shoppers to research and order their holiday turkey, and pick it up at their preferred store.   

Consumers’ lack of enthusiasm around the value of chip card usage could impact the upcoming holiday season. This month marks the year anniversary of the introduction of mandated Europay, MasterCard, Visa (EMV) chip card payments at retail stores across the United States. However, high levels of consumer frustration and confusion remain widespread, according to new research published by Cayan, a payment technology provider.

From increased budgets to a desire for free shipping to gifts for pets, PwC’s “2016 Holiday Outlook” report predicts the following trends will drive the upcoming holiday season:    1. Bigger holiday budgets: Shoppers will likely spend 10% more this holiday season; an average of $1,121 each. And consumers with annual household incomes less than $50,000 will likely increase their percentage spending levels even more than consumers overall.