Consumer Analytics

Costco Wholesale’s new co-branded Visa payment card is definitely resonating with shoppers.   Since launching its co-branded Citi Visa Anywhere credit card in June, the club retailer reports that 1 million members signed up for the payment card.    “Most of them have it in hand,” Costco’s CFO Richard Galanti said during the company’s earnings call on Dec. 7. “In terms of conversion, usage and new sign up for the card, all [is] good so far.”  

Retailers continue to launch digital deals this holiday season to snag new customers — but these efforts come at a price.    Retailers’ promotional offers are eclipsing 2015 efforts. Customer orders using a promotion are up 34% versus 2015, and up 52% over the holiday season (Nov. 1-Dec. 5) versus 2015 in North America.     

Amazon knows Thanksgiving weekend shoppers are typically bargain hunters, yet the company became increasingly less price dynamic as the weekend wore on.    That’s according to an infographic from 360pi, which examined the promotional and pricing strategies of Amazon, Walmart and Target, among others, during Thanksgiving, Black Friday and Cyber Monday.   

Retailers are doing a good job online when it comes to sales, but they are failing when it comes protecting sensitive shopper data.   All of the nation’s largest retailers had multiple issues with domain security, which increases the risk of hackers impersonating a retailer's site and falsifying a checkout form to obtain a user's credit card information, according to a report by security rating firm SecurityScoreboard that exposes cybersecurity vulnerabilities across 48 of the biggest U.S holiday retailers. 

A Florida-based supermarket company tops J.D. Power’s 2016 U.S. Pharmacy Study.   Publix Pharmacy, the in-store pharmacy at Publix Super Markets, came out on top in the J.D. Power report, a customer satisfaction benchmark study that provides pharmacy-specific performance comparisons among brick-and-mortar pharmacies.  

While mobile commerce flexed its muscle during Cyber Week, desktop shoppers keep representing this holiday season — and in a strong way.  

Starbucks Corp. is taking its already robust mobile ecosystem to the next level.     As part of an ambitious five-year strategy that includes aggressive store expansion, the coffee giant is extending the accessibility of its mobile app with a conversational ordering system, powered by artificial intelligence.      

Beliefs that online shopping has replaced brick-and-mortar shopping are exaggerated, especially when it comes cosmetic and grooming purchases, according to a new The Harris Poll.  

The Kroger Co. has tapped a tech veteran as its next chief digital officer.   The supermarket giant announced that 15-year-veteran Kevin Dougherty, 63, group VP and chief digital officer, will retire on Jan. 27, 2017. He will be succeeded by Yael Cosset, 43, chief commercial officer and chief information officer of 84.51.     

On Monday, Amazon announced the launch of Amazon Go, a checkout-free convenience store in Seattle. The 1,800-sq.-ft. store is powered by what Amazon calls “just walkout technology,” which combines computer vision, sensor fusion and deep learning technologies. Currently open only to Amazon employees, Amazon Go expected to open to the public in 2017.