Consumer Analytics

New Yorkers will have a new way to browse Amazon’s best-selling book titles — in a physical store.   Later this year, the retail giant will open a bookstore at the Time Warner Center in Manhattan.   Also on the slate for 2017 is a location in Chicago, and the Boston suburb of Dedham, Mass.   Stores are also planned for Lynnfield, Mass., and Paramus, N.J.  

We sat down with chief executives and senior managers from 20 retail real estate companies at the ICSC New York National Deal Making show in December, and each and every one had something to say about e-commerce competition. Something, but not the same thing. They fell into two groups.

There were those who said that online retail’s magnitude was greatly overblown. They held that the media over-covered online sellers and placed them on a lofty perch not backed by the facts. They had a point.

BCBG Max Azria Group leveraged analytics when it realized its static “one-size-fits-all” e-commerce site didn’t optimize the overall shopping experience, or allow it to engage with specific omnichannel shoppers.

With a goal of personalizing the digital experience, and integrating its omnichannel journey as a whole, the women’s fashion brand added an analytics tool from Qubit. By embedding the platform’s JavaScript tags within its web pages, the technology transparently records all customer online interactions, pulling information into the cloud for reporting.

Target Corp. its updating its experimental concept store in San Francisco, Target Open House, which opened in summer 2015 as a showcase for smart, “connected” home technology.    In a blog on its website, Target said Open House has closed for a significant remodel project. It will reopen to the public on Friday, Feb. 10.  

Retailers’ returns policies are critical factors in consumers' purchasing decisions. But many consumers are far from pleased with their experience.    This was revealed in Voxware’s third biennial report, which highlights why consumers return items purchased online or by phone and how their experiences with the returns process affects their future intentions to shop with retailers.  

Lowes Foods knows the key to success is retaining your best, most profitable shoppers.   By extending its partnership with ProLogic, the engine behind the grocer’s Fresh Rewards loyalty program, the chain will continue to award customers with instant rewards for merchandise throughout its 100 stores, and gas at participating Speedway and Lowes Foods gas stations.   

As we head into 2017, retail chief marketing officers are under the gun more than ever before to produce measurable results. Jobs are on the line, as CEOs demand evidence that increased marketing technology investments are paying off. And that spending won’t slow down soon: Gartner recently doubled down on its prediction that CMOs will outspend their CIO counterparts on technology in this coming year.   

Initial reports about holiday spending bode well for retailers.      Consumers spent 16% more on holiday purchases this year than in 2015, according to the International Council of Shopping Centers Post-Holiday Shopping Survey.   

Digital commerce stole the show during the 2016 holiday shopping season, and mobile and social had the biggest impact on shoppers.   That’s according to data from Salesforce Commerce Cloud, which reports digital commerce was up 34%  globally over last holiday — well surpassing last year’s 24% growth rate.  

Convenience store operator QuickChek has stepped up its mobile efforts with a geo-marketing program that keeps the brand engaged with on-the-go mobile shoppers.    While QuickCheck’s customers were increasingly becoming mobile-influenced, the 140-plus store chain lacked a dedicated digital marketing team — making it impossible to connect with its shoppers.