Consumer Analytics

Amazon is being penalized for inaccurate pricing practices on its Canadian website.    According to the Competition Bureau, a Canadian independent law enforcement agency, Amazon will pay a $1 million penalty and $100,000 towards the Competition Bureau’s costs — punishment for violating the Competition Act, a law that ensures consumers are not misled by references to inflated regular prices.   

Customer engagement requires visibility into a shopper’s preferences and path-to-purchase behavior.   By using a cloud-based platform to merge experiences across a customer’s shopping journey, Office Depot Europe will better understand and meet the needs of each individual customer, regardless of where, when, and how they interact with the brand.   

Generation Z grew up online, but that doesn’t mean that’s where they do all their shopping.    Sixty-seven percent of Gen Z — the first “digitally native” group to grow up not knowing a world before cellular phones, smartphones and other digital devices — said they shop in a bricks-and-mortar store most of the time, with another 31% shopping in-store sometimes, in a new survey by IBM and the National Retail Federation.  

Retailers finally understand that the always-connected consumer expects a personalized, seamless experience wherever, whenever and however she shops.   This, coupled with the proliferation of mobile devices, are the catalysts driving the new retail paradigm called unified commerce, according to “2017 POS/Customer Engagement Benchmarking Survey,” from Boston Retail Partners (BRP).  

Retailers may need a new way to track their Twitter activity.   As of Feb. 3, the social media platform will shut down Twitter Dashboard, a service that enables businesses to track tweets about their brands, monitor keywords, schedule posts, and access analytics, among other functionality, according to TechCrunch.   

Technology is transforming the retail landscape as we know it. The Census Bureau estimates that U.S. online retail sales were $97.3 million in second quarter 2016, a 15.8% increase from the previous year. According to Forrester, that growth is expected to continue with U.S. online retail sales anticipated to exceed $520 billion by 2020. Globally, online sales are growing three-times faster than GDP.  

Many grocery retailers are still missing the mark when it comes to meeting a key shopper demand.    Specifically, 81% of shoppers said they are unable to get produce they want in store, online and at discount retailers, yet 91% of grocery retail professionals are confident they are meeting customer expectations of availability.  

Eager to take advantage of an increasing amount of customer-specific big data, Sobeys is adding a new analytics platform.    The Canadian grocer has entered into a long-term strategic relationship with IRI, a move that will enable Sobeys to unify all data in a centralized location. By leveraging the IRI Liquid Data technology and its Unify visualization platform, the grocer’s eight retail food formats will be able to integrate and report on transaction, loyalty card, promotional and other data sources.   

Ascena Retail Group Inc. cut its earnings outlook as poor sales moved it into a highly promotional stance during the holiday period.   The operator of Ann Taylor, Loft, Dressbarn, Lane Bryant, Maurices and Catherines said total same-same sales declined 3.1% during the November/December period.    

Amazon is bolstering end-user cyber-security.   The online giant’s cloud services group quietly acquired cyber security firm harvest.ai, a San Diego-based startup that uses machine learning and artificial intelligence to analyze online user behavior, according to TechCrunch.