Pay with Amazon volume nearly doubled in 2016

More customers are making digital payments through Pay with Amazon.



In 2016, more than 33 million customers have used Amazon Payments to make a purchase, according to the retailer.



Payment volume nearly doubled in 2016, with peak volume occurring on Nov. 28, as customers in the United States and the United Kingdom took advantage of Cyber Monday offers, according to Amazon. Customers from more than 170 countries used Pay with Amazon to make a purchase in 2016. More than 50% of Pay with Amazon customers are Prime Members.



The average Pay with Amazon purchase was $80 in 2016, with the largest single transaction being $40,000, and 32% of Pay with Amazon transactions were made on a mobile device, Amazon said.



“As we have introduced new experiences with merchants, we have seen a significant increase in the number of customers using the information from their Amazon account to make purchases on merchant websites,” said Patrick Gauthier, VP, Amazon Payments.





The number of active Amazon Payments merchants grew more than 120% year-over-year as the program expanded its support for new verticals, including government payments, travel, digital goods, insurance, entertainment, non-profits and charities. Amazon credits the increase to its expansions into France, Italy and Spain and new verticals including gov-ernment payments, travel, digital goods, insurance, entertainment, non-profits and charities helping fuel this growth.



Amazon Payments also introduced new in-store experiences with Moda Operandi and Amazon Books.



“Amazon Payments connects merchants with customers that are accustomed to making purchases online,” said Gauthier. “By connecting with these customers, merchants are driving higher conversion, increasing sales and ultimately growing their business.”