Consumer Analytics

Chain Store Age will sponsor a Webinar on one of the most important issues facing store retailers: How to connect emerging solutions and technology disruptors — and take advantage of rich data sets filtering through these systems — to meet new demands across retail operations and the customer experience.     

Jos. A. Banks hopes to better connect with its shoppers during online searches by “speaking their language.”   In its quest to create a more inspiring online experience, especially one that could would make product searches more consistent and relevant, Jos. A. Banks is taking steps to improve its product descriptions. The retailer began this journey by adding the Edgecase Product Intelligence Platform, a solution that helped create more than 60,000 new product values, or attributes, to define online merchandise. 

Consumers feel good about some — but not all — retail technologies.    That’s according to a new study by Oracle, Retail 2025, which reveals that consumers are most willing to engage brands with new technology if they feel that they are in control of their experience.  

State-of-the-art digital screens that can identify demographic information of passersby and pitch them personalized offers from brands are making their way into Westfield malls in top DMAs.   Employing a proprietary suite of technologies, the six-foot-tall, high-definition screens scan passersby and — apparently through smartphone data and facial imaging — determine their demographic profiles to serve them customized ads.  

Online reviews have boomed in recent years. Once just another step in the customer decision-making process, they are now a pervasive part of daily life.  

eBay is preparing to connect with each of its individual consumers — starting from the first minute they visit the site.   The company plans to do so with a new homepage that is “designed to inspire and engage with relevant, personalized content and highlighted deals,” according to the company.  

Saks Fifth Avenue is the latest retailer to compromise the personal data of some of its shoppers.   Saks inadvertently exposed personal information, including email ad-dresses and phone numbers of some of its shoppers on its online shop-ping site this weekend, according to BuzzFeed News.   

Charlotte Russe is taking steps to blend its online and offline experiences.    The young women’s apparel specialty chain recently added a mobile commerce platform from PredictSpring designed to deliver a next-generation app to its customers. The app delivers the three key elements most demanded by Charlotte Russe’s customer: speed, flexibility, and a smooth blend of the online and offline brand experience.  

Destination XL Group is slowing store growth to invest in e-commerce and enhanced marketing that includes a return to television advertising.   The retailer of big and tall men’s clothing on Monday reported better-than-expected net income of $1.8 million for the quarter, after reporting a loss of $1.4 million in the year-ago period.   Total sales for the quarter were reported as $122.6 million, down slightly from $124.0 million in the prior-year quarter. Same-store sales fell 2.4%.  

Despite the growth of online shopping, brick and mortar stores are still critical to retail success.   “Retail stores are not dead,” said Shelley E. Kohan, VP of retail consulting at RetailNext Inc. “The retailers who continue to embrace change in their business models will be well positioned for today and in the future."