Consumer Analytics

Approximately 80% of low-income households will not opt for Amazon's new discounted Prime program.    That's according to a broadlines and hardlines retail report by Gordon Haskett Research Advisors analyst Chuck Grom, which looks at Amazon, Walmart, Dollar General and Dollar Tree as Amazon announced discounted Prime membership for those on federal assistance. Here are excerpts from Grom's report:   

Weis Markets knows the key to driving loyalty is to deliver value.   In a move that will improve its marketing and promotions operations, the regional grocer has partnered with dunnhumby and Aptaris. By integrating an enterprise promotional planning, price optimization, modeling and forecasting system, Weis is one step closer to increasing sales, improving customer loyalty and building a more profitable and competitive market position.  

A retailer that does nearly all of its transactions online has the most popular store credit card.   Amazon wins the store card battle, ranking as the top choice among consumers with store cards (32%), followed closely by Target (30%) and then Macy’s (24%).   

Traffic is good at the Mall of America. Arguably Minnesota’s biggest tourist attraction, the 5.5 million-sq.-ft. theme-park-cum-shopping center packs in some 40 million visitors a year. The big challenge for owner Triple Five is how to keep that traffic moving, experiencing, and spending instead of seeking out directions.  

A majority of Americans want to use connected devices to make purchases, yet they are keeping a keen eye on securing personal data.  

More U.S. online shoppers are buying items from international retailers. To compete against these lower prices, U.S brands to step up personalization efforts.  

E-commerce sales may be hitting all-time highs, but the key to success is seamless online returns processes.   This was according to “Making Returns a Competitive Advantage,” a re-port from Navar. The report is based on responses from 700 U.S. con-sumers who returned an online purchase in the past 12 months.  

The battle for low-income shoppers is heating up.    Amazon announced that individuals participating in government assistance programs can sign up for Amazon Prime membership at the discounted rate of $5.99 per month. The regular annual membership for Prime is $99 per year, or $10.99 a month for those who prefer to pay on a monthly basis.  

Shoppers are demanding that retailers treat them as individuals, and eBay is listening.   eBay is launching an enhanced, more personalized eBay shopping experience through a new homepage that is responsive to its individual customers’ interests. Leveraging artificial intelligence (AI) and machine learning technology, eBay is tailoring recommendations across all categories during each shopper’s new site visit, and serving up an inventory mix that's unique only to them.    

A digitally native organic baby and toddler's clothing brand has opened its second brick-and-mortar location.    Monica + Andy has opened its first store in New York City, on the Upper West Side of Manhattan. The brand was launched online in 2014 by new mom Monica Royer, sister of Andy Dunn, co-founder of Bonobos, the online menswear brand that is rapidly growing its physical store footprint. It features clothing made of kid-friendly fabrics that are free of lead, phthalates and flame-retardants.