Consumer Analytics

Physical stores still have some key benefits over online retail.  

Merchants may be losing out on potential e-commerce sales due to shoppers’ concerns over the security of their information in the digital world.  

Consumer reliance on mobility throughout their shopping journey presents a huge opportunity for retailers to engage shoppers.    This is according to “Mobile Shopping: User Acquisition Trends and Benchmarks 2017,” a report from mobile app marketing provider Liftoff. The study analyzed 26.9 billion ad impressions across 4.8 million app installs between April 2016 and April 2017.  

The Buckle is the latest cyber-crime target.   The teen apparel retailer was alerted that some guest credit card information was pilfered following purchases made at some of its retail stores. The chain launched a thorough investigation, which revealed that store payment data systems were infected with a form of malicious code, which was quickly removed.   

Reading business news and talking to retailers, I often hear about marketers’ disappointment in not reaching their email marketing goals. It’s become a real issue that they try to solve by sending more appealing emails with better offers more often. But still, it’s an uphill battle. Why? Because retailers aren’t really missing goals with email; the truth is that you can’t look at email as a stand-alone agent any longer.   Today’s Elusive Shopper

Not only is user-generated content (UCG) the go-to source for 90% of shoppers making a purchase — it outranks all other forms of marketing.   This is according to “Hearing the Voice of the Consumer: UCG and the Commerce Experience,” a report from TurnTo and executed by Ipsos. the report represents responses from more than 1,000 U.S. shoppers who made an online purchase in the past 12 months.  

It may only be mid-June, but retailers nationwide are already eyeing their share of almost $800 billion in estimated back-to-school sales.   Store shelves — both physical and virtual — are already being stocked with this year’s hottest apparel, school supplies, electronics and dorm essentials, all in hopes of luring early bird shoppers. However, beefing up inventory isn’t enough to guarantee a successful back-to-school shopping season.  

Amazon may be looking to bolster its enterprise services offering with an innovative addition.   Corporate chatroom startup Slack Technologies has received inquiries of late about a potential takeover from technology companies, including Amazon. The company is valued at approximately $9 billion, according to Bloomberg.  

In a sobering statistic, one out of every 27 employees was apprehended for theft from their employer in 2016.   That's according to “The 29th Annual Retail Theft Survey,” conducted by Jack L. Hayes International, a loss prevention and inventory shrinkage control consulting firm. The survey is based on reports on over 380,000 shoplifting apprehensions that took place in 23 large retail companies, representing 16,038 stores with combined 2016 annual sales in excess of $370 billion.