Skip to main content

Consumer Analytics

  • Study: Email, not Facebook, drives consumer engagement among brands

    Despite social media’s growing presence in many consumers’ lives, it is not the ideal platform for brand interaction.   That's according to the “2017 Generational Marketing Insights Survey,” from Campaigner, the email marketing brand of j2 Global. According to findings, less than a quarter (24%) of online shoppers use social media as one of their preferred channels for brand interaction. And it seems that not all social media channels are created equal.  

  • Target makes history with data breach settlement

    Target Corp. has resolved its 2013 data breach with a deal that represents the largest multi-state data breach settlement in history.   The retailer agreed to pay a total of $18.5 million to settle the case. The money will go to 47 states and the District of Columbia, with California receiving the largest share of  the settlement, more than $1.4 million.    

  • Athletic and apparel retailer off to slow start in Q1

    Foot Locker posted weaker-than-expected earnings and sales for its first quarter after high promotional activity and getting off to a slow start in February.        Net income for the company's first quarter ended April 29, 2017 was $180 million, or $1.36 per share, compared with net income of $191 million, or $1.39 per share in the year-ago period.  

  • Google ups the ante on mobile payments

    Google is once again expanding its digital payment options.   The company knows it can be difficult for shoppers to make online payments within third-party apps and mobile websites, as well as in Google Assistant, when they are on the run. A new service is easing this pain and giving users more options.  

  • Study: Innovation will drive the unified shopping experience

    E-commerce or brick-and-mortar retail environments continue to merge, and retailers are in the hot seat to optimize the customer experience.   As a result, the need to adopt innovative technologies to engage shoppers has never been stronger. This was according to the “2017 Customer Experience/Unified Commerce Benchmark Survey” from Boston Retail Partners.   

  • Analysis: Target’s top issue is the quality of its stores

    At headline level, Target's results are a lot better than feared. The pace at which total and comparable sales are declining has eased over the prior quarter, and the company helped itself to a 7.7% increase in net earnings. Against a tumultuous retail backdrop, this is a not so terrible performance.  

  • Teen retailer posts mixed Q1 results

    American Eagle Outfitters’ profit shrunk in the first quarter amid charges and discounting.  

  • Received a favorite Mother’s Day gift? Thank a chatbot

    This year, consumer spending for Mother's Day was on pace to reach a record high.   According to the National Retail Federation's annual study, shoppers were set to spend $23.6 billion, spending an average of $186 per mom. And everything from flowers, gift cards and clothing to jewelry, personal services and consumer electronics were on shopping lists.   But did all that shopping land the perfect gift?  

  • Study: Handbags, purses, personalization top Mother’s Day

    While handbags and purses have historically been considered a “risky gift,” times are a’ changin.’   In fact, handbags and purses were the most popular gift for Mother’s Day 2017, representing six of the top 10 gifts for the holiday. Overall, the accessories category led the top gifts purchased for Mother’s Day, according to data from Loop Commerce. Results were based on sales made on the company’s GiftNow platform.  

  • Online home furnishings retailer delves deeper into AI

    Wayfair is streamlining the way its shoppers navigate its vast online catalog as they search for specific looks.    The retailer launched “Search with Photo,” a new feature that leverages artificial intelligence to make it easier for shoppers to find their desired furnishings. Shoppers can now simply snap a photo to find and purchase specific products that match the looks they see and love.   
X
This ad will auto-close in 10 seconds