Consumer Analytics

Growth struggles, including lower-than-expected active user volume, marked Snap’s first quarter as a public company.   The photo-based messaging company, which went public in early March, is growing — albeit slower than expected. For the quarter ended March 31, Snap’s daily active users (DAU) grew to 166 million from 122 million in the first quarter of 2016 — an increase of 36% year-over-year.   

Consumers are excited by the prospect of retailers taking their loyalty programs digital — if they can keep programs simple.   In fact, a majority of shoppers would prefer if retailers would create digital rewards programs. Not only do 71% of shoppers want the option of managing their loyalty programs on mobile phones, 70% said they would use a mobile version of their loyalty cards if they didn’t have to sign into a website or download an app.  

When shoppers talk about brands, they usually do it offline.   That’s according to a study by Engagement Labs that measured the performance of 60 brands with respect to social media and word of mouth conversations. Amazon came out on top in the retail and apparel category, followed by Nike and Nordstrom.   

Amazon leads the way in the retail industry when it comes to creating an emotional bond with customers, but the industry as a whole lags behind two other categories.    That’s according to MBLM’s Brand Intimacy 2017 Report, in which Amazon placed first in the retail category. followed by Whole Foods Market and Target Corp. The remaining brands in the top 10 for the retail industry are: H&M, Macy’s, Nordstrom, Sephora, Ikea, The Home Depot and eBay.  

Greg Portell, lead partner in the retail practice of global strategy and management consultant A.T. Kearney, discusses Target’s plan to test next-day delivery of online orders of household essentials. The new service, called Target Restock, is open to shoppers of the chain’s REDcard loyalty program.    What influenced Target’s decision to launch the program? 

Shoppers may notice digital ads, but they are not necessarily clicking on, or responding to, them.   That’s according to a new study by Valassis, “Motivating the Dynamic Shopper: Purchase Decisions In-Progress,” which analyzes how digital ads best engage and then motivate customers to take action. Three groups were studied; parents, millennials and Gen X.   

What happens after an order is placed is crucial in driving website traffic and revenue.   

Shoppers are increasingly turning to Amazon for purchasing bulky goods that traditionally haven’t sold all that well online.   

Lenox knows what its shoppers like — and now it has a way to digitally display luxury products that specifically meet their tastes.    Inundated with a steady stream of new products, the giftware retailer needed a way to streamline its presentation of merchandise across digital channels, and still deliver an engaging customer experience. For Lenox, this included deploying the Oracle Commerce Cloud, an architecture that is modernizing the company’s omnichannel shopping experience.  

Non-traditional grocery shopping methods are on the rise, but traditional supermarkets still are tops with consumers.