Consumer Analytics

You Go Pro Baseball is boosting checkout conversions with a consistent, one-click online checkout process.

Costco Wholesale Corp. has been victimized by criminals using what might be considered “legacy” hacking technology.

A company that creates digital marketing and e-commerce programs for malls did a survey of 569 American consumers and found that they’re hankering for digital connections to their favorite shopping centers.

Spending momentums accelerated in October as consumer confidence rebounded.

Despite extremely low levels of brand loyalty, there are steps brands can take to help influence the path to online purchase.

Online shoppers are buying more items at once, but not with motives that benefit retailers.

The operator of restaurant banners including Bubba Gump Shrimp Co. and Rainforest Café is launching a bitcoin loyalty rewards program.

Between 2019 and 2021, three specific digital sales channels saw their transaction share sharply increase.

Omnichannel grocers may want to target digital customers with their branding and promotional efforts.

CVS is updating the CVS Pharmacy ExtraCare BeautyClub loyalty program, in response to customer feedback for a more experiential beauty rewards program.