Consumer Analytics

A leading party goods retailer is utilizing artificial intelligence technology to increase the engagement and open rates of customer email campaigns.

Retail sales continued to grow in September, but at a slower pace compared to August.

Instacart is the latest in a long line of grocery and CPG retail participants to provide advertisers targeted access to its customers.

Retail apps are already approaching peak usage levels from the 2020 holiday season.

Consumers have different preferences regarding social media advertising strategies based on their ages.

Online floral delivery platform SnapBlooms says it has a unique business model which is disrupting the industry.

Google continues to enable features of its platform for digital commerce.

More than one in five consumers have already begun holiday shopping, with seasonal sales as a major incentive.

Traditionally, the back-to-school season has started the hot business period in retail.

Kroger is providing brands with daily data on share of paid impressions, clicks and sales data for search and browse product listing ad campaigns.