We have finally reached a moment in time where brands are driving meaningful revenue from e-commerce retailers and their own direct-to-consumer channels.
Traffic in retail stores rebounded from last year but remains down compared with 2019 as consumers started holiday shopping earlier in the season and also continued their shift to online.
As a consumer, it’s easy to understand the appeal of a shopping center/e-commerce marketplace, because today’s consumers expect shopping centers to be fully integrated omnichannel offerings.