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SAP Sapphire 2014: Keep it Simple, Smart
While the mantra of “keep it simple, stupid” has long been a staple in the world of business, the message of the recent SAP Sapphire 2014 conference in Orlando could be summed up as “keep it simple, smart.” Speakers throughout the three-day event stressed how leading-edge technology allows enterprises to operate with a previously unavailable simplicity and flexibility, providing new and exciting capabilities. Here are a few examples.
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ShopperTrak expands analytics capabilities
Retailers and mall owners looking for innovative solutions to understand their performance in context have a new ally in ShopperTrak.
The leading global provider of consumer behavior insights and location-based analytics recently announced plans to launch a customizable benchmarking product called Market Intelligence as part of its Performance Analytics offering.