Business Intelligence (BI)

By David Holland, DataSource

Local store marketing, or “neighborhood marketing,” refers to complex and variable distribution based on the needs of individual business locations. Many local marketing campaigns take place in a reactive, disruptive, and last minute environment. These responsive situations provide the greatest opportunity for an emotional connection with the consumer – which is why local store marketing is so important.

Phoenix -- PetSmart has named Phil Bowman to the position of executive VP of customer experience effective June 30. He will report directly to David Lenhardt, president and chief executive officer of PetSmart.

Bowman has extensive experience in brand-building, digital marketing, ecommerce and customer data analytics, as well as the creation of an integrated customer experience. Most recently, he served as chief marketing officer at TD Ameritrade, one of the world’s largest online securities brokerage companies.

The technology-driven innovation spree occurring in the retail industry offers merchants, marketers and operators unprecedented shopper insights capabilities — and a host of new opportunities.

Milan, Italy – Luxottica is rolling out the SAP Fashion Management application. The retailer is implementing the solution with the goal of bringing wholesale and retail operations onto a single, vertical platform sharing the same master data, global inventory and processes.

Montreal -- Town Shoes Ltd. will upgrade its POS and merchandising systems with the Jesta I.S. Vision solutions in its network of close to 200 stores across Canada. With the upgraded suite of solutions, Town Shoes will be able to modernize its supply chain and deliver the right products to customers, faster than ever before.

Neptune, N.J -- Marathon Data Systems, which provides a cloud-based route management platform for companies with a mobile workforce, is launching its new delivery pick-up and drop-off feature. The new feature tracks load to ensure that all vehicles’ load capacity limits — like weight, volume and value — remain within required limits during the entire route, while planning the correct order of pickups and deliveries to best optimize routes.  

Walldorf, Germany – SAP AG is releasing cloud-based Rapid Deployment solutions designed to simplify deployments and move existing SAP applications to the cloud with best practices in a predictable manner that helps minimize business disruption while new solutions are implemented. SAP Rapid Deployment solutions follow a universally applicable approach for customers deploying across the cloud, on premise or in hybrid landscapes.

Although Fresh Market’s net sales exceeded Wall Street expectations, the company reported a decrease in profit for the first quarter of fiscal 2014, which it attributed to a slow start to the year brought on by severe weather in the majority of its markets.

Net sales increased 18% to $431 million from $366.63 million in the prior-year quarter, while net income fell 25% to $16.57 million from $22.12 million in the prior-year quarter. Same-store sales climbed 2.5%.