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E-commerce platform provider strengthens sales team


MINNEAPOLIS, Minn. — Insite Software, a leading provider of B2B e-commerce platforms and shipping solutions, has appointed David Ricketts as its SVP of sales.

Ricketts has more than 15 years of experience in software sales management, working with retailers, wholesalers, manufactures, distributors and consumer packaged goods companies to expand sales revenues via B2B and B2C e-commerce, omnichannel commerce and mobile, social and tablet commerce.

Prior to joining Insite Software, Ricketts served as VP of sales, North America, for Hybris where he led a sales team credited with accounting for more than 60% of new customer revenue. Ricketts was also an executive with ATG (now Oracle), and served as director of national retail sales at Sterling Commerce, Inc. (now part of IBM), where he secured high-profile clients, including Staples, Walmart, Target, DSW, and Lowes.

"B2B e-commerce is a relatively untapped market poised to explode. Organizations will invest millions of dollars over the next three to five years in building out their B2B e-commerce capabilities," said Ricketts. "I am excited about Insite's ability to grow its market share as a technology vendor of choice due to its native focus on the unique needs and requirements of the B2B e-commerce space, its market-leading integration capabilities, and exceptional time-to-value proposition."

"We continue to invest in new technology and key personnel to strengthen the Insite Software value proposition as an enterprise B2B eCommerce platform provider," said Steve Shaffer, CEO, Insite Software. "We are excited to have David on board to drive our sales strategy. His deep understanding of the B2B e-commerce space and proven track record of developing and leading highly motivated sales teams is a tremendous asset to Insite Software and our customers. Additionally, David's customer-first approach aligns with our overall goal of driving value for our customers through strategic partnerships."

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