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Survey: Understanding customers key to holiday sales
Santa Cruz, Calif. - Sixty-six percent of retailers attending the recent Big Data & Analytics for Retail Summit believe the number one way to ensure a successful holiday season is to understand customer behavior to drive sales and build loyalty. Moreover, data from business analytics provider Looker shows that four-in-10 retailers feel they are still ineffective when it comes to using data to improve business performance.
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360pi shares online pricing insights
Just how often does Amazon change prices throughout the day? And when do other leading retailers adjust their prices? Price intelligence and optimization leader 360pi is out with a new report that answers those questions and sheds lights on some surprising pricing tactics at top retailers.
The report, titled “When Should You Change Your Prices,” explores the phenomenon of pricing dynamism at leading retailers and assesses its effectiveness. What 360pi discovered is that the level of price dynamism can vary dramatically across retailers.