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Survey: Smartphones drive cross-device orders
Charlottesville, Va. - Smartphones generated 19% of paid search clicks and 9% of search spend in second quarter 2014, while tablets produced 18% of clicks and 19% of spend. According to the Q2 Digital Marketing Report from RKG, which surveyed retailers in its client base, cross-device tracking surfaces 7% more orders overall, but 14% more smartphone orders.
While smartphones produce 12% of traditionally tracked conversions, they contribute nearly 25% of cross-device orders.
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Society Bakery deploys Cartwheel Register app
Dallas - Society Bakery is using the mobile Cartwheel Register checkout app from Tantrum Street to conduct transactions via smartphones and tablets. The app includes a back-end system offering reports such as costs, sales information, and item management, available both immediately via phone and emailed daily.
Society Bakery has improved ordering, checkout and reporting functions since rolling out Checkout Register.