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Verizon identifies key enterprise tech trends for 2014


New York -- Enterprise users will gain unprecedented control over their technology environment in 2014. This is the overarching theme of the key enterprise technology trends Verizon has identified for 2014.

In brief review, the trends include:

The Customer of One Comes of Age

The ability to tailor a customer’s experience to best meet personalized, individual needs will increasingly be a brand differentiator. In 2014, enterprises will refocus on customer touch points, recognizing that integrated omnichannel connections across online, mobile, broadcast and in-store can make customers feel valued at every step of the purchase and experience lifecycle.

M2M ‘as a Service’ Simplifies Path to the Connected World

Ubiquitous 4G LTE wireless service and the availability of machine-to-machine (M2M) solutions “as a service,” on demand, over the Internet and ready to use, coupled with strong security will overcome the issues that have previously prevented many organizations from fully embracing M2M.

The Shortage of Security Expertise Forces Changes to Cybersecurity Management

Continued targeted attacks and high-profile security breaches impel corporate boards of directors to demand substantial increases in security investments in 2014 , and rethinking of traditional approaches to cybersecurity management. Enterprises will develop and execute hybrid cybersecurity-management models that combine an agile staff of in-house security-minded business experts with trusted managed security services across a broad range of capabilities such as identity management, security analytics and cyberintelligence, and governance, risk and compliance.

IT Decentralizes

Organizations embracing the new information technology world of cloud, mobility and M2M will see IT increasingly decentralized. IT will be core to every business function. As a result, IT will work more closely with individual business units and focus on developing tools for seamless process enablement that empowers employees and customers.

Providers Add Gravity to the Cloud

In 2014, adding software and services to the cloud will be a key focus for cloud providers seeking to attract customers, adding gravity and encouraging user stickiness. Integrated cloud offerings will increasingly enable mashups of fixed and mobile networks; systems, ideas and solutions; people and things; and intelligence and information. Providing systems and tools to transform these data into insights in the cloud and on demand will transform the customer experience.

“We are experiencing the democratization of enterprise technology,” said David Small, Verizon Enterprise Solutions’ chief platform officer. “Mirroring what has happened in the consumer technology space, enterprise technology users look for services to be delivered on demand, to a time and place of their choosing, and in the way that they want. In 2014, enterprise success will be measured by how well organizations are able to use technology to meet user expectations and harness individual innovation.”

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