-
Survey: Omnichannel boosts customer expectations
Omnichannel retailing is increasing the reach companies have to their customers, but the strategy is also increasing customer expectations.
According to a survey of marketing decision-makers in omnichannel consumer products organizations from SAP, 86% of respondents agree that omnichannel has meant that customer and consumer expectations of the organization have increased. Eighty-six percent also agree that the benefits of investing in an omnichannel approach to consumer sales clearly outweigh the challenges.
-
Cyber Monday leading online sales day Thanksgiving weekend
San Jose, Calif. - Cyber Monday (Dec. 1) saw nearly 30% more online shopping activity than any other shopping day during the 2014 Thanksgiving-to-Cyber Monday holiday timeframe. Data from SLI Systems outlining e-commerce activity across online retailers in the U.S. during the five-day period reveals that Cyber Monday at 10:00 PM EST was the peak online shopping hour. Nearly 40% of the online shopping was conducted on mobile devices. Other key findings from the study include:
