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Report: Smaller retailers not worried about EMV
Austin, Texas – Many smaller retailers only consider meeting the upcoming Oct. 1 deadline for EMV compliance as a small concern.
Despite the fact retailers face a shift in payment card fraud liability if they do not have EMV-compliant POS systems in place by Oct. 1, a new study from Software Advice finds that only 22% of small-to-midsized business (SMB) retailers are prepared to meet the deadline. However, the percentage of SMB retailers who are EMV-compliant has doubled from 11% in 2014 to 22% today.
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Study: Consumers give data, but for what?
Toronto – Consumers are willing share their personal data with brands — even though they feel they aren’t getting much value in return.
According to a new study from marketing loyalty and analytics provider Aimia, 80% of consumers around the world are willing to share key pieces of personal information with brands.
Yet only 8% of consumers around the world feel as though they are actually receiving better offers from companies as a result of sharing their details.

