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Tractor Supply Company overhauls online site with IBM
Armonk, N.Y. -- IBM has partnered with Tractor Supply Company to revamp and migrate the retailer’s online operation to provide Tractor Supply customers with an easier way to connect, browse and shop for goods and services online.
At the heart of the solution is a completely redesigned website for Tractor Supply that provides optimal viewing across all devices, easier integration with social media pages, and a simplified check-out process.
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Fanatics taps SiteSpect for better online experience
Boston -- Online licensed-sports apparel retailer Fanatics has taken website testing and optimization to a whole new level.
Fanatics is using SiteSpect’s Origin Experiments to test more than site aesthetics, such as headlines and font color. The solution empowers Fanatics to execute a broad range of tests on new site features and functionality, such as on-site search and checkout flow.

