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Listen: The Changing Role of the Retail CMO
New York – Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Today’s Retail CMO – A New Outlook,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series. The discussion, broadcast live on the VoiceAmerica Internet media service, focused on how advances in cloud and digital technology are transforming the role of the chief marketing officer in retail.
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How Retailers Can Leverage Shopper Empathy to Increase In-Store Sales
It’s no secret that in order to create great customer experiences and maximize sales, it’s imperative to have a deep understanding of the motivations that drive your customers’ buying behaviors and preferences. This is true across the entire path to purchase — from advertising to point of sale and beyond. So far, this is “motherhood and apple pie” to any marketer.

