Artificial Intelligence

Armonk, N.Y. -- The consumer of the future will be more mobile, social and self-sufficient, willing to share details on themselves and their preferences in exchange for highly personalized relationships with their favorite stores, according to a new IBM consumer survey. The study also found that consumers’ willingness to advocate for a particular retailer is becoming multi-faceted, with consumers looking for a flawless experience, whether it’s when they’re researching, purchasing, or receiving delivery.

Menlo park, Calif. -- Technology executives expect information technology hiring to increase in first quarter 2013, according to the just-released Robert Half Technology IT Hiring Index and Skills Report.

In the latest quarterly survey, 17% of chief information officers (CIOs) said they plan to expand their IT departments, and 8% expect cutbacks, for a net 9% projected increase in hiring activity. This is up six points from the previous quarter's projections. Seventy-five percent of CIOs plan to maintain their current staffing levels.

Framingham, Mass. -- The omnichannel retail experience figures prominently in IDC Retail Insights’ Top 10 Predictions for the Retail Industry 2013. A hallmark of IDC’s offering for three decades, the annual report provides IDC's outlook on the IT market, across industries, in the coming year.

By Derek Bonney, [email protected]

Technology has shifted everything, especially the retail experience. Not only has it changed how we locate, evaluate and purchase products or services, it has created a treasure trove of data for both retailers and marketers. So let’s examine something I call the “Retail Shift.”

LOS GATOS, Ca. — Wanderful Media, a new Silicon Valley company that helps retailers bring consumers into local stores and facilitates ways for consumers to discover local merchandise, has appointed Doug Kilponen as its new COO. In his new role, he will oversee all business units and collaborate with CEO Ben T. Smith IV on strategic goals.

Founded in November 2011, Wanderful Media is creating an online platform for shoppers to explore products and sales with the mission of connecting shoppers with local brick-and-mortar retailers.

PORTLAND, Maine — CashStar, a leading digital gifting company, has partnered with celebrations site Punchbowl.com, which enables its consumers to embed eGift Cards in their digital greeting cards.

By Kevin Hart, Tekserve

Meyers has created a new division called Meyers Engage to focus on digital initiatives with CPG and food service companies. The Minneapolis-based firm plans to use cloud-based software platforms and mobile applications to help brands connect directly to customers through fun, informative and rewarding content, according to the company. The division has already begun deploying digital marketing campaigns for internationally known snack food and coffee brands.