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Artificial Intelligence

  • Big brands to benefit from digital gifting deal

    PORTLAND, Maine — CashStar, a leading digital gifting company, has partnered with celebrations site Punchbowl.com, which enables its consumers to embed eGift Cards in their digital greeting cards.

  • Meyers marketing solution firm launches digital division

    Meyers has created a new division called Meyers Engage to focus on digital initiatives with CPG and food service companies. The Minneapolis-based firm plans to use cloud-based software platforms and mobile applications to help brands connect directly to customers through fun, informative and rewarding content, according to the company. The division has already begun deploying digital marketing campaigns for internationally known snack food and coffee brands.

  • Online shopping platform names COO

    LOS GATOS, Ca. — Wanderful Media, a new Silicon Valley company that helps retailers bring consumers into local stores and facilitates ways for consumers to discover local merchandise, has appointed Doug Kilponen as its new COO. In his new role, he will oversee all business units and collaborate with CEO Ben T. Smith IV on strategic goals.

    Founded in November 2011, Wanderful Media is creating an online platform for shoppers to explore products and sales with the mission of connecting shoppers with local brick-and-mortar retailers.

  • QVC to acquire Oodle to fuel social commerce

    West Chester, Pa. -- QVC announced that its wholly owned subsidiary, California Voices, has signed a definitive agreement to acquire Oodle, a social commerce leader that runs the Oodle Marketplace application on Facebook. The acquisition is expected to close by Dec. 31.

  • LexisNexis launches supply chain early warning system

    SmartWatch is the name of a new risk-monitoring tool LexisNexis created to help supply chain management professionals keep tabs on potentially disruptive events.

  • IBM completes acquisition of Kenexa

    Armonk, N.Y. -- IBM announced Tuesday the closing of its acquisition of Kenexa, a provider of recruiting and talent management solutions, for approximately $1.3 billion.

    IBM said that Kenexa complements its strategy of bringing relevant data and expertise into the hands of business leaders within every functional department, from sales and marketing to product development and human resources.

  • Exclusive: Black Friday vs. Cyber Monday: Who won the buzz?

    New York -- The sales figures are in for Black Friday and Cyber Monday, but the numbers don’t tell the whole story. Using a sophisticated social media analytics platform, SAP tracked consumer sentiment on these critical shopping days via Facebook, Twitter and 165 million other sites across the social web to identify patterns and uncover revealing shopper insights.

    View SAP’s sentiment-tracking infographic here.

     

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