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Five Cool Retail Social Media Offerings
Most retailers now have some sort of social presence, but too often it consists of having an account on popular social media networks and little more. Following are five examples of recent retail social media offerings that leverage social media’s unique ability to engage consumers, improve operations and boost profits.
American Eagle – ‘Rock Your Walk’
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Former Amazon exec fills McDigital role
Atif Rafiq was named to the newly created position of chief digital officer at McDonald’s after previously serving as general manager of Kindle Direct Publishing at Amazon.
In his new role, Rafiq will lead McDonald's global digital strategy focusing on future growth in e-commerce, modernizing the restaurant experience and engaging with consumers across the digital landscape. Rafiq will report to chief brand officer Steve Easterbrook.