Artificial Intelligence

Scanbuy, a leading mobile engagement solutions provider, has released its quarterly trend report showing that it processed nearly 24 million mobile barcode and NFC scans in the third quarter this year, demonstrating continuing strong growth in usage and interest by mobile consumers.

Scanbuy’s trend reports analyze the traffic on the ScanLife mobile app. Highlights include:

Palo Alto, Calif. – HP Autonomy is releasing the HP Digital Marketing Hub, a new solution that enables marketers to deliver personalized experiences based on real-time analysis of diverse and massive volumes of information across multiple customer touchpoints. HP Digital Marketing Hub combines technologies from HP Autonomy, HP Vertica and HP Labs and leverages the HP Converged Cloud to provide advanced marketing analytics.

Tampa, Fla. – Marketing enterprise management systems provider Aptaris has named Bill Morrell as VP technology. Morrell previously held IT executive positions at companies including BabyAge.com and Destination Maternity, as well as consulting roles with clients including Cadbury Adams, Nascar and DME.

Jon Abolins, senior tax director at Avalara
 

SAP demonstrated a concept consumer app called “Snap” at its recent Retail Forum in Dallas. Snap provides customers with interactive 3-D assembly instructions for a vast array of products. The instructions are pulled from manufacturer CAD files and delivered via cloud after the customer scans a product barcode or QR code, with options such as zoom and audio. Snap even lets shoppers register products for warranties and automatically request replacement parts.

Connect Address, a leading provider of cloud-based solutions for increasing online shopping cart conversions in real-time, has named Tom Flynn as the company's CEO.

"I am excited and pleased to be working with such a forward-thinking team and product," said Flynn. "Most companies in our space address shopping cart abandonment with basic retroactive tools. Connect Address delivers software and solutions to improve clients' social media presence, increase Web traffic and convert online shopping carts in real-time."

Dallas – SAP previewed a mobile app called Snap at its SAP Retail Forum held in Dallas Oct. 7-9. Designed for both tablets and smartphones, Snap is aimed at consumers who purchase items that require DIY assembly.

Dallas – The e-commerce model is still actively evolving in response to changes in the consumer marketplace and technology. David Llamas, former CIO of British department store Harrod’s and an independent executive advisor, described how e-commerce has changed and is still changing during a session at the SAP Retail Forum on Oct. 8.

“In 2007, new e-commerce models like private sales, deals, and mobile commerce emerged,” said Llamas. “They have five times faster growth than traditional e-commerce models.”