Saks Fifth Avenue continues enhancing e-commerce site

Saks Fifth Avenue is leveraging Stylewhile’s iPad App so the retailer can offer online shoppers the opportunity of fitting clothing to their specific body type before making a purchase.



Stylewhile is capable of aggregating product imagery from online stores and fitting them on a model of a number of body types. Users can not only virtually try on clothes, but also use the App to select various items from retailers to create complete ensembles.



"We're delighted to partner with Saks Fifth Avenue on the launch of Stylewhile, and to offer them full exclusivity at launch,” said Stylewhile founder and CEO Jutta Haaramo. “Both Stylewhile and Saks Fifth Avenue customers are women who love fashion and trying out new things. This new App will make their online shopping easier and more fun."



At present, Stylewhile will focus fully on the iPad App, though going forward the company may look to expand into a Web version.

"We want to build Stylewhile together with our users to make it something they love to utilize, so we are constantly analyzing their feedback," added Haaramo. "Our dream is to build an App that helps women to find and buy the right items so that there would be a lot less of those 'I have nothing to wear' moments or 'this looks different in person than it did online.'"



A wide range of international brands will be available at launch, including Diane von Furstenberg, J Brand and Vince. Saks Fifth Avenue will have full exclusivity for one month at launch, and will then have six months of exclusivity as the only luxury multi-brand retailer, though additional e-retailers will be included during this period. Shoes and accessories will be added to the App in early November.



Stylewhile is available in the App Store for iPads operating with iOS 6/7 and is free to download.