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YottaMark adds personalized features to ShopWell app


Redwood City, Calif. - YottaMark Inc. has enhanced its ShopWell food nutrition app with weekly healthy eating advice from registered dietitians, personalized to the user's dietary goals. In response to member feedback, the ShopWell scoring algorithm has also been enhanced to include support for shoppers with vegetarian and vegan diets, and individuals trying to avoid corn.

The app provides personalized nutrition advice and product recommendations by scanning a UPC barcode from a product label. ShopWell's algorithms calculate food scores based on the user's age, gender and dietary goals, such as lowering blood pressure, as well as dietary preferences.

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