Skip to main content

Artificial Intelligence

  • Amazon makes customers an offer they can refuse

    Amazon.com is rolling out a new haggling feature on its website as the company looks to further cement its low-price reputation among consumers.

    The new “Make an Offer” feature allows sellers to accept or reject bids on more than 150,000 items across the categories of Sports and Entertainment Collectibles, Collectible Coins and Fine Art.

  • Trending: Smart homes and connected Americans

    New York City  - No big surprise that Americans are more connected than ever before, but the newest trend is toward “smart homes” as well. New research from Experian Marketing Services has found that nearly a third of all Americans use at least one type of smart or connected device and 14% of homes are now smart homes, employing connected lights, locks, thermostats, or electrical outlets, among others.  

  • Four In-Store Trends Marketers Can’t Ignore in 2015

    By Gary Lee, InReality   As 2014 comes to a close, one thing is clear—traditional retailing is under fire.    Consumers, not brands or retailers, now hold the reigns of power. And, to survive, marketers in brick-and-mortar must take a fresh approach to physical retailing, and carve out a unique value proposition for the in-store experience, one worthy of the consumer’s precious time.  

  • Shopping app Piccing launches with $3.6M

    Piccing, a “social-shopping” platform, has raised $3.62 million from undisclosed investors, the company announced.

    The company’s web and iOS app lets users upload or bookmark images — the latter, Pinterest-style — wherein they can add up to five hotspots tied to items found in each image, thereby helping to make those images “shoppable.”

    Users browsing or searching via the platform can click on any image’s hotspots — dubbed “piccs” — to buy the product or see similar items.

  • Kroger joins Energy Star elite

    Cincinnati - The Kroger Co. has been accepted as an “Elite Member” of Energy Star Certification Nation by the U.S. Environmental Protection Agency (EPA).  Kroger was the only grocery retailer granted Elite Member certification status, which was granted to organizations that earned Energy Star certification for at least 150 buildings in 2014.  

  • And the most compelling Christmas ad is...

    New York - The Brits are no slouches when it comes to holiday advertisements.

    The competition between British retail giants to come up with the most compelling TV ad grows more intense every holiday season.

    This year, the biggest initial buzz was created by Sainsbury, with its depiction of the famous Christmas truce on the battlefields of World War I.

  • Hershey creates a mouth-watering printer

    Consumers who love chocolate may have been waiting for the day someone unveiled a chocolate 3-D printer. Well, thanks to Hershey Co., that day has come.

    The company has announced the debut of its 3-D Chocolate Candy Printing exhibit at Hershey’s Chocolate World in Hershey, Pa. Consumers who visit the store will have the opportunity to interact with Hershey scientists and the breakthrough technology.

  • TechBytes: Two Pros and Three Cons of TGI Friday’s ‘Mobile Mistletoe’ Promotion

    TGI Fridays has been getting a lot of attention for its holiday “Mobile Mistletoe” promotion, and not all of it has been for the right reasons. While Mobile Mistletoe is a great concept in omnichannel marketing and customer engagement, some flaws in the actual execution suggest TGI Fridays should have spent more time refining it before launch.  
X
This ad will auto-close in 10 seconds