Artificial Intelligence

The shopping habits of today’s consumers have changed; retailers must be able to provide the product information they want through one or more of the marketing channels they may frequent — and all of those communications must be consistent with the physical in-store experience. That means new merchandising tactics are being embraced by industry leaders who are turning to digital signage to enhance the shopper experience and achieve competitive differentiation.

Groupon has named Parker Barrile as its SVP of product. He will lead Groupon’s global product teams focused on Web, mobile and design.

“Parker brings tremendous value to Groupon both as an entrepreneur and an established, effective product leader in global tech organizations,” said Groupon CEO Eric Lefkofsky. “He will help us evolve our local commerce platform to further engage our customers and help make Groupon a premier online shopping destination.”

Once again a move by our innovative friends at Amazon.com has prompted me to write a Tech Bytes column. Amazon’s latest interesting venture is the launch of an online marketplace for items created by 3D printer. Currently, the online 3D printed products store includes more than 200 items in categories such as jewelry, toys, home décor and fashion accessories. The new store will feature design templates for product individualization and 3D preview capability.

Mountain View, Calif. – Google Inc. has unveiled its expanded office in Cambridge, Massachusetts. The 300,000-sq.-ft. campus, in the Kendall Square neighborhood, combines space in three buildings previously occupied by Google into one connected campus with a combined 12 floors of office and work space.

The office spreads across one whole building and parts of the other two. It features a public rooftop garden, and a private one for Google employees, along with an employee café offering free meals.

San Mateo, Calif. - Feedzai, a data science company that uses real-time, machine-based learning to analyze Big Data to prevent fraud, has developed e-commerce apps for the Shopify and Big Commerce platforms. The Feedzai apps on Shopify and Big Commerce provide online retailers with real-time information to determine the legitimacy of an order.

Dallas – The global Electronic Shelf Labels (ESL) market is expected to grow at a compound annual growth rate (CAGR) of 18.03% during the period 2013-2018. According to a new report from Sandler Research, one of the key factors contributing to this market growth is the reduction in labor costs.

The global Electronic Shelf Labels market has also been witnessing the increasing demand for ESL by retail stores. However, Sandler Research advises the increasing competition among vendors could pose a challenge to the growth of this market.

New York -- Epson, a leading supplier of value-added point-of-sale (POS) solutions, and Mobivity Holdings Corp., a provider of retail customer engagement and marketing technologies, have entered into a partnership to transform receipts from transactional to actionable.