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Study: Retailers lead in modern marketing
Redwood Shores, Calif. – Retailers are sometimes accused of being laggards when it comes to technology and process adoption, but that does not appear to be the case when it comes to marketing. To assess marketing maturity across industries and demonstrate the business impact of modern marketing best practices, Oracle commissioned Forrester Consulting to conduct a global study of marketing decision-makers.
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‘Nomophobia’ is new reality for retailers
Entering 2015 it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies.
One essential fact is driving this broad industry trend – consumers are becoming ever more reliant on their smartphones, tablets and wearable devices. This growing dependence on mobile devices has even ushered in a new term for “nomophobia,” which is the fear of having no mobile contact.

