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Bebe bolsters omnichannel capabilities
Bebe is looking to carve out a place for itself in the e-commerce market and to that end is honing its online and mobile strategy.
The retailer has selected Digital Experience Management (DXM) platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalization program designed to increase conversion rates. It also plans to launch a new responsive mobile site in the near future.
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ShopperTrak survey: Understanding consumer behavior top retailer challenge
Chicago – Understanding shopping and buying behavior is the most common challenge facing retailers. According to a survey of nearly 200 retailers, executives, financial analysts, industry analysts and university academics at the recent ShopperTrak users group conference, 44% of attendees reported that understanding consumer behavior in-store is currently their biggest challenge.