Artificial Intelligence

CSA Editor Marianne Wilson interviews Karen Garrette, Global Retail Industry Director at Microsoft Dynamics.

By Owen Shapiro

As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways. For marketers and brand managers, the prospect of knowing more about customers’ lives, habits, and desires than ever before is understandably exciting.

While you are preparing to take maximum advantage of all the glorious opportunities Big Data offers, keep in mind that the devil in Big Data could be in these overlooked details:
 

Like many buzzwords in the industry, from cloud to big data, the term “digital” is evolving. Coining something as “digital” has always implied that it’s better or more advanced than the status quo. Remember when we moved from vinyl to compact discs? CDs had logos on them with the words "Compact disc DIGITAL AUDIO." Digital in this sense was the byword for ease of use, reliability and interference free music.

By Scollay Petry, OtherLevels

Top of mind for retailers wanting to better engage with shoppers in their brick-and-mortar locations this holiday season are in-location technologies (e.g. beacons) and the personalization tactics they make possible. According to MediaPost, about 20% of retailers already use iBeacons, while 54% plan to implement the technology by 2015. With the promise of immediacy and “in-store engagement,” others undoubtedly will jump on the beacon bandwagon soon.

CSA Editor Marianne Wilson interviews Junction Solutions' Industry Principal, Retail, Brion Reusche, at NRF's Big Show 2015.

London – If a picture is worth 1,000 words, then perhaps a video is worth 1,000 sales. U.K. electric appliance retailer ElectricShopping.com has increased unit sales by 37% using Treepodia’s new YouTube Fetcher service.

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By Amy ter Haar