Artificial Intelligence

San Francisco -- One of the largest eyewear brands in Japan is entering the United States. Tokyo-based Jins, a pioneer of “smart” eyewear, will open a flagship in San Francisco, and launch a U.S. e-commerce site this spring.

Retailers at NRF’s Big Show are hearing a lot about “machine learning.” But what is it and how does it help retailers grow sales?

Machine learning, in which supercomputers learn from mining masses of data on the cloud without human intervention, unlocks insights into consumer demand.

Retailers interested in fine-tuning their digital pricing strategies may want to look at a new index called the Price Perception Index.

The index, created by e-commerce startup Bommerang Commerce, measures how retailers optimize prices to attract buyers, compete with other retailers and build their business on a mix of profit margins and volume.

The first Price Perception Index looks at the complex competition between Amazon.com and Walmart.com.

Retailers already knew they had work to do to better meet online shoppers’ expectations, just maybe not as much as revealed by new research from IBM.

Redwood Shores, Calif. – Retailers are sometimes accused of being laggards when it comes to technology and process adoption, but that does not appear to be the case when it comes to marketing. To assess marketing maturity across industries and demonstrate the business impact of modern marketing best practices, Oracle commissioned Forrester Consulting to conduct a global study of marketing decision-makers.

Entering 2015, it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies. One essential fact is driving this broad industry trend: consumers are becoming ever more reliant on their smartphones, tablets and wearable devices. This growing dependence on mobile devices has even ushered in a new term for “nomophobia,” which is the fear of having no mobile contact.

Online home furnishings retailer Wayfair is leveraging Sherwin-Williams’ color technology for a whole new user experience on wayfair.com.

The retailer plans to integrate Sherwin-Williams’ color matching technology throughout the wayfair.com shopping experience, allowing shoppers to browse paint colors alongside more than 2 million products in furniture, décor and bedding.

Entering 2015 it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies.

One essential fact is driving this broad industry trend – consumers are becoming ever more reliant on their smartphones, tablets and wearable devices. This growing dependence on mobile devices has even ushered in a new term for “nomophobia,” which is the fear of having no mobile contact.