Artificial Intelligence

Forever 21 is planning to open 600 new stores in the next three years, and is helping to ensure those stores attract shoppers with Oracle Retail merchandising and assortment planning technology. By more accurately and efficiently predicting what precise individual items (including SKU-level variations) will be in demand in specific locations at specific times, Forever 21 is making stores as customer-centric as possible.

San Francisco -- The digital sizing station Me-Ality that made headlines for creating a denim size-matching solution inside Bloomingdale’s stores has now launched a new online retail shopping experience that allows shoppers to personalize their favorite brands to their own body shapes.

Target’s goal of becoming a leading omnichannel retailer will be led by Tesco veteran Mike McNamara who joins the company as executive vice president and chief information officer.

CSA Editor Marianne Wilson interviews Karen Garrette, Global Retail Industry Director at Microsoft Dynamics.

By Owen Shapiro

As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways. For marketers and brand managers, the prospect of knowing more about customers’ lives, habits, and desires than ever before is understandably exciting.

While you are preparing to take maximum advantage of all the glorious opportunities Big Data offers, keep in mind that the devil in Big Data could be in these overlooked details:
 

In another sign technology advancements are turning everyday life into the stuff of science fiction, Microsoft recently unveiled a new holographic computer system called HoloLens. Slated for official release this fall, HoloLens layers interactive 3-D holograms on top of the user’s physical surroundings, providing an “augmented reality” experience.

Like many buzzwords in the industry, from cloud to big data, the term “digital” is evolving. Coining something as “digital” has always implied that it’s better or more advanced than the status quo. Remember when we moved from vinyl to compact discs? CDs had logos on them with the words "Compact disc DIGITAL AUDIO." Digital in this sense was the byword for ease of use, reliability and interference free music.

CSA Editor Marianne Wilson interviews Junction Solutions' Industry Principal, Retail, Brion Reusche, at NRF's Big Show 2015.