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Digital coupons take byte out of print
Traditional preprint circulars continue to dominate many retailers’ promotional offerings but digital coupon momentum is accelerating judging from strong 2014 results at Coupons.com.
Total revenue in the company’s fourth quarter ended Dec. 31, 2014 increased 14% to $60 million and full year revenue increased 32% to $221.8 million. Total digital coupon transactions in 2014 increased 23% to 1.6 billion.
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Tech Bytes: Three Lessons from the Plug and Play Retail CMO Summit
Chain Store Age’s exclusive media partnership with Silicon Valley accelerator Plug and Play Tech Center offers many benefits. Among them is the chance to escape to the warmth and sunshine of northern California from one of the snowiest winters in the history of New England.

