Discount Tire taps OneView Commerce with hybris and SAP to enhance customer experience

BOSTON - Discount Tire has selected OneView Commerce to enhance the retailer’s “customer for life” brand experience in its more than 875 stores nationwide.



“It was time to replace our legacy POS system as part of a multi-phased corporate-wide transformation, and OneView will allow us to deliver a personalized customer experience that is aligned with our brand tenets and strategy,” said Discount Tire chief customer office Steve Fournier. “We believe that empowering associates to provide our customers with the information they need to make informed decisions anywhere and at anytime is what our transformation is all about. OneView was the only store solution delivering multi-directional, multi-channel customer engagement that seamlessly utilizes the hybris commerce platform and intereactions with strategic SAP products such as its Customer Activity Repository.”



OneView’s built-in integration with the hybris commerce platform and the capabilities of SAP CAR will allow Discount Tire to capture and deliver content to and from these platforms to ensure that the in-store experience is maximized as a key pillar for customer engagement. This multi-directional content delivery is the primary component of OneView’s infrastructure that enables the store to become the digital hub of customer experience.