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Artificial Intelligence

  • IBM expands digital marketing reach with acquisition

    IBM has acquired Xtify Inc.,a leading provider of cloud-based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers. Financial terms are not being disclosed.

    The acquisition will help extend IBM's mobile capabilities to digital marketers across all industries ranging from retail to citizen engagement in the public sector through cloud-based services.

  • Cisco: Retailers miss more than half of return from ‘Internet of Everything’

    San Jose, Calif. – Retailers will gain $81 billion from the “Internet of Everything,” which is the term given to the connectivity of an increasing number of people, processes and things, in 2013. But according to new research from Cisco Systems, Inc., this only reflects 45% of the potential return.

  • Staples acquires personalization vendor

    Framingham, Mass. – Staples, Inc. has completed the acquisition of Runa, a software company based in San Mateo, Calif., that helps online retailers increase sales by personalizing the shopping experience. Terms and conditions of the acquisition were not disclosed.

  • Staples acquires personalization software company

    Staples has acquired Runa, a software company based in San Mateo, Calif., that helps online retailers increase sales by personalizing the shopping experience. Terms and conditions of the acquisition were not disclosed.

  • Cisco finds that retailers miss more than half of return from ‘Internet of Everything’

    Retailers will gain $81 billion from the “Internet of Everything,” which is the term given to the connectivity of an increasing number of people, processes and things, in 2013. But according to new research from Cisco Systems, Inc., this only reflects 45% of the potential return.

  • Sherwin-Williams releases Google Glass app

    Cleveland – Sherwin-Williams is releasing a new consumer app for Google Glass, called ColorSnap Glass. Developed for Sherwin-Williams by digital marketing agency Resource, ColorSnapp Glass provides a digital layer of color samples customers can view using the Google Glass device.

  • Best Buy appoints Weather Company exec to board

    New York -- David Kenny, chairman and CEO of Weather Company, parent company of The Weather Channel, has joined the Best Buy board of directors.

    Kenny, who joined The Weather Company in January 2012, previously served as president of Akamai, a cloud platform.

  • Top six misconceptions about eGift cards

    By Derek Warburton, [email protected]

  • eBay bolsters Paypal with global payments provider acquisition

    eBay is in the process of acquiring Braintree, an innovative global payment platform powering online and mobile-first startups, for approximately $800 million in cash.

  • Mobile ad budgets jump 142%

    New York -- Brand marketer mobile budgets surged 142% between 2011 and 2013. The 2013 “Marketer Perspectives on Mobile Advertising” study from IAB and Ovum also shows that three-quarters (74%) of 300 surveyed brand marketing executives who currently use mobile advertising expect that their companies’ mobile advertising spend will increase in the next two years.

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