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Simon launches retail innovation initiative
Indianapolis — Simon Property Group has launched a new dedicated Simon Venture Group, a business that will invest in retail innovation, with a focus on opportunities that enhance the shopping experience.
Mikael Thygesen, chief marketing officer of Simon Property Group said: "We believe we have only scratched the surface on applying technology to the retail environment in innovative, interesting ways."
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Scanbuy looking to transform mobile marketing
Mobile engagement solutions provider Scanbuy introduced a new version of its flagship platform the company contends is fundamentally altering the way marketers approach mobile campaigns.
Scanbuy introduced an all new version of its ScanLife Mobile Engagement Platform to enable enhanced interactions between brands and consumers through QR codes, Microsoft Tag, NFC, short URLs and other mobile triggers in their everyday surroundings, such as stores and restaurants, products and print advertising.