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FarmaCorp selects Revionics price optimization
La Paz, Bolivia - Bolivian drugstore chain FarmaCorp S.A., has entered into a five-year agreement for Revionics Price Optimization with Revionics Inc. FarmaCorp was searching for a price optimization solution and a partner that would help analyze customer demand and shopping preferences.
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Macys.com improves customer insight with SAP analytics
New York - Macys.com has successfully deployed the SAP InfiniteInsight solution to help better understand customer buying behavior and optimize email and website marketing campaigns. The company had a number of variables to understand when it came to understanding likelihood of a customer to spend in a certain product category.