As Walmart prepares to launch its Walmart Pay mobile pay solution, the discounter should study Starbucks’ success in the mobile payments area, according to a report by TheStreet.
Starbucks rolled out its mobile wallet in 2011, and mobile payment now accounts for 21% of all transactions in U.S. company-owned stores. If Walmart wants to get even close to those numbers, it will have to follow Starbucks’ lead and make sure that its mobile payment solution provides a real value to consumers.
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