Start-up offers retailers new ways to resell, recycle, donate returned goods

A new start-up, Optoro, is offering retailers alternative ways to sell their returned goods via a software platform that tracks returns, assesses, which channel is the most effective for each returned item, and routes products to those channels. While most retailers typically recover only about 20% to 40% of the retail cost of returned goods, Optoro helps companies recoup 50% to 70% of the cost, according to a report by the New York Times. [New York Times]