The branded payment world has become crowded with the likes of Apple, Android, Samsung, Walmart and Chase now vying for a share of the mobile payments market. With others likely to enter the fray, retailers need to understand this rapidly evolving space.
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Retailers need to move to customer-centric model
For all their talk about the customer, most retailers have yet to evolve to a business model that is truly customer-centric.
That’s the conclusion of a new industry study by strategic consulting firm The O Alliance that was created in partnership with Revmetri.
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Sephora pays more than lip service to mobile experience
Specialty beauty retailer Sephora is launching a new mobile tool that eases the process of selecting a lip color.
Sephora is now offering a feature called Sephora Visual Artist on its existing Sephora To Go consumer mobile application. Sephora Virtual Artist utilizes a smartphone’s camera to map a user’s lip location and shape using technology developed by facial visualization provider ModiFace.

